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2009

Phone Addicts Call In Idoctor

Sun Herald

Sunday January 4, 2009

CAROLINE MARCUS

HE CALLS himself the iPhone Doctor and his existence is a symptom of an iAddicted country.

Rob Jacobs, 27, of Turramurra, began selling iPhones on eBay after they went on sale in the US. When he found his buyers wanting repairs he launched a specialised service nine months ago from a small Chatswood office.

What started as a way of earning extra income to supplement his freelance video editing work grew into a full-time job. Since then he has administered help to 670 patients.

Mr Jacobs said Australians were extremely attached to their iPhones.

"They cannot bear to be without them for more than five minutes. It is really uncontrollable," he said.

"The amount of phone calls I get after 10 o'clock at night. I have people coming from Newcastle waiting outside from 6.30am. People just turn up at the door, often in tears, saying 'Please fix my phone.' We are all iAddicted."

Mr Jacobs said many people were tied to phone contracts in which service providers would not replace their phones once damaged.

The latest cult gadget, which also acts as a wide-screen iPod and internet device, as well as featuring an inbuilt GPS, can retail for more than $1000.

© 2009 Sun Herald

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